National Underwriter - September 5, 2011

LIFE INSURANCE CONSUMERS WANT TO KNOW MORE ABOUT.

PruTerm WorkLife 65, from Pruco Life Insurance Company, is a product made for today’s realities. 76% of consumers we polled told us they’d be interested in a product like WorkLife 65 and wanted to learn more.*

• Affordable term coverage that lasts to age 65, no matter
when it’s purchased
• Built-in premium waiver for both unemployment and disability
Terms and conditions apply. See below for details
• Guaranteed conversion to any of Pru’s permanent life insurance
products with no medical exam**

• Outstanding value

To learn more about WorkLife 65, contact your Brokerage General Agency today, or watch our 3-minute video at www.worklife65.com/producers

*Source: Prudential Research, July 2010.

If the insured becomes unemployed after the first contract anniversary, but before age 65, we will waive one continuous year of premiums. The insured must remain unemployed for 60 days, receive state unemployment benefits, and have been continuously employed for a full year preceding the date unemployment began. The unemployment feature may only be used once. The Disability Benefit waives the premium should the insured become disabled before they reach age 65. Premiums will continue to be waived until the insured either recovers from the disability or reaches age 65, whichever happens first. After age 65, premiums increase to age 85. **We allow conversions to survivorship policies at the company’s discretion–it may discontinue the practice at any time. The disability and unemployment benefit is not convertible. Pru Term WorkLife 65 is issued by Pruco Life Insurance Company in all states (where available) except New York, where, if available, it is issued by Pruco Life Insurance Company of New Jersey. Each is a Prudential Financial company located in Newark, NJ. Please note that the product is not available in all states.