TRANSFORMING
CUSTOMER RELATIONSHIPS
WITH ANALYTICS
Strategies for acquiring and retaining your best insurance customers
Improving profitability in the face of increased competition, lackluster ROI and
demanding customers requires new ways to proactively manage customer
relationships to improve their longevity and profitability.
At this exclusive breakfast event you’ll hear from industry experts — and
review exclusive new research — on how insurers are using business analytics
to improve customer service, marketing ROI and profitability.
WHAT’S IN IT FOR YOU
Learn about new approaches
to customer analytics and market
segmentation.
Explore new ways to:
Analyze customer data and profitability across products, regions and policies
Identify and grow your most valuable customers
Predict customers most likely to leave and offers that will compel them to stay
Develop more effective marketing strategies and monitor impact
Hot off the press! Understand
what’s driving a new era of
analytics as we share results from
a comprehensive industry survey.
Network and enjoy: Exchange
ideas (and business cards) with
market leaders and peers.
TRANSFORMING CUSTOMER RELATIONSHIPS WITH ANALYTICS
8:30 10:30AM
Customer Analytics in Insurance: Trends & Market Research, John De Witt, JW De Witt Business Communications
Leveraging Analytics for Customer Retention & Growth, Craig Bedell, IBM
To register, visit
www.summitseries2011.com
today!
FEBRUARY 16, SAN FRANCISCO
FEBRUARY 24, TORONTO
MARCH 8, HARTFORD
MARCH 9, NEW YORK CI T Y
APRIL 6, CHICAGO
